QAPITAL · ADVISORY

Uncover value.
Improve performance.

We identify where value is locked in the business, design the fix, and deliver it alongside the leadership team.

QAPITAL · ENGAGEMENTLIVE
ANONYMIZED · GROWTH · OPTIMIZATION
B2B SaaS · Dutch Mid-Market
Net retention
92116
Sales efficiency
4167
Gross margin
6471
Pricing redesign and segmentation; six-month revenue compounding.
ROLLING
Capabilities

Four areas.
One question.

What is keeping this business from performing? Each engagement starts there. The four capabilities below are how the work groups up. Most engagements move across two or three of them in parallel.

01

Growth

Commercial strategy, go-to-market, pricing, and unit economics. We focus on the few moves that compound. The output lands in the plan, the team, and the P&L.

COMMERCIAL STRATEGYGTMPRICINGUNIT ECONOMICS
02

Optimization

Margin, cash, and operating efficiency. We diagnose where profit is leaking, across cost base, working capital, and processes, then lead the work to fix it.

MARGINCASHPROCESSREPORTING
03

Transformation

Step-changes in business model, market position, or operating model. New markets, repositioning, post-acquisition integration. Designed and delivered alongside the leadership team.

NEW MARKETSBUSINESS MODELINTEGRATIONCHANGE
04

Organisation

Structure, governance, and operating cadence. Strategy fails on the org chart more often than on the strategy itself. We make the team and the meetings fit the plan.

STRUCTUREGOVERNANCECADENCETALENT
How we work

Diagnose.
Design.
Deliver.

Three stages. The first establishes the diagnosis. The second commits the plan. The third ensures it lands. Engagements scale inside this frame, from a four-week diagnostic to multi-quarter delivery.

01 · STAGEWEEKS 1–4

Diagnose

Two to four weeks. The business is read with the leadership team across numbers, customers, operations, and organisation. The output is a short, opinionated diagnostic. What is working, what is not, and where the leverage sits.

02 · STAGEWEEKS 4–12

Design

The plan is co-authored with the team that will run it. Specific, sequenced, measurable. A handful of decisions, owners, milestones, and the leading indicators that tell us when we are off track.

03 · STAGEONGOING

Deliver

We stay in the room until the change is real. Embedded, part-time, alongside the team. Engagements end when the business is running the plan without us, not at the end of a slide deck.

Practice

Where research meets reality.

The harder, more useful work comes when a plan meets a P&L, a team, and a quarter to deliver against. That is where engagements concentrate.

PhD research in investor decision-making and quality indicators informs how a business is read: what the numbers surface, where the real constraint sits, and which interventions generate durable change.

Engagements stay deliberately small. Senior, present, and accountable for what changes.

BACKGROUND
RESEARCH
PhD in investor decision-making and quality indicators
EXPERIENCE
25 years operating across growth-stage, mid-market, and post-acquisition environments
SECTORS
Technology-enabled businesses, professional services, industrials, consumer
Get in touch

Tell us about the business.

The company, the stage, and the question you are sitting with. We come back the same business day.

INFO@QAPITAL.NL · SINGEL 268, 3311 HK DORDRECHT